Meet Anwaar Spence, founder of A'SMORE. For him, true indulgence should not compromise wellness or conscious values. After a decade living plant-based, he wasn't just seeking replicas of traditional desserts; he wanted to fundamentally reimagine them, starting with the iconic macaron.

He chose the macaron because he saw potential others missed, beyond just novel flavors or the often-underwhelming basic plant-based substitutes. Anwaar realized the real key was mastering a pure plant foundation; this mastery unlocks truly vibrant, unmasked flavor and incredible texture, free from heavy ingredients and dyes.

A'SMORE captures that feeling of elevated warmth and connection the brand embodies. Witnessing skeptics become instant converts is a particular point of excitement, proving that truly masterful, plant-based indulgence isn't just possible, it's exceptional. Experience the A'SMORE difference.